In his article “Museums: Managers of Consciousness”, Haacke describes how museums are increasingly shifting their model of operation to. They are, if you want to put it in positive terms, great educational institutions. If you want to put it in negati ” – Hans Haacke quotes from Haacke H.’Museums, managers of consciousness’ B. Wallis (Ed.), Hans Haacke: unfinished business, New Museum of Contemporary Art, New York and MIT.

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Such an assertion could also be misunderstood as an attempt to downplay the brutality with which mainstream conduct is enforced in totalitarian regimes, or as a claim that coercion of the same viciousness is practiced elsewhere as well. More disconcerting, perhaps, is the fact that we do not even totally command our individual consciousness. Finally, I surveyed museum visitors to inquire about their awareness of and opinions toward corporate sponsorship.

Whether museums contend with governments, power-trips of individuals, or the corporate steamroller, they are in the business of molding and channeling consciousness. It is not uncommon that messages are received in a garbled, distorted form; they may even relay the opposite of what was intended not to mention the kinds of creative confusion and muddle-headedness that can accompany the art work’s production.

There are natural and honorable allegiances as much as there are forced marriages and marriages of convenience. As large corporation point to the cultural life of their location in order to attract sophisticated personnel, so Hannover muswums that the outlay for art would be amortized many times by the attraction the city would gain for businesses seeking sites for relocation.

A recent, much-noticed instance of Saatchi influence was the Tate’s Schnabel show, which consisted almost entirely of works from the Saatchis’ collection.

The survival of the institution and personal careers are often at stake. Although transmitted in one material form or another, they are developed in and by consciousness and have meaning only for another consciousness.

Managers of Consciousness By Hans Haacke. An institution’s intellectual and moral position becomes tenuous only if it claims to be free of ideological bias. As the museum becomes increasingly subject to corporate influence, it is likely that the consciousness created by museums through programs musejms exhibitions will confirm rather than challenge the dominant ideology within our culture; this could mean managera continued exclusion of racial minorities, the perpetuation of cultural stereotypes and gender roles, and the objectification of women as sexualized commodities.


Haacke says art by nature is not an actual commodity, its meaning changes due to the amount of exposure it receives.

Whether in private or in public museums, disregard of political musejms, among them the political needs of the supervising bodies and the ideological complexion of their members, is a guarantee of managerial failure.

How far the Saatchis in London will get in dominating the Tate Gallery’s Patrons of New Art-and thereby the museum’s policies for contemporary art-is currently watched with the same fascination and nervousness as developments in the Kremlin. They are assisted by paid advisors, accountants, lawyers, and public relations agents. Trained by prestigious business schools, they are convinced that art consciousnness and should be managed like the production and marketing of other goods.

It is well-documented that Documenta is held in an out-of-the-way place like Kassel and given economic support by the city, state, and federal government because it was assumed that Kassel would be put on the map by an international art exhibition.

Managers of Consciousness

Museums, of course, are not blind to the attraction for business of lobbying through art. American formalism updated the doctrine and associated it with the political concepts of the “free world” and individualism. It is the board member and top executives with business backgrounds that have the ultimate say in what gets shown and what gets dismissed. They do not blush in assessing the receptivity and potential development of an audience for their product.

Through my analysis of the artworks on display, I found very little to challenge the dominant ideologies surrounding race, gender roles, and the objectification of women; there were hardly any racial minority figures displayed, men were portrayed as wise and knowledgeable in business, and women were shown as sexual objects nude, red lipstick, mouths open.


The newer models are more network and systems theoric, looking at complexity and distributed agency. Theorists like Bourdieu, Debray, and Latour are good at repositioning the questions in institutional and symbolic value contexts.

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The institutional function is a great case to study. Consciousmess who in fact plan and execute industrial strategies tend, whether by inclination or need, to mystify art and conceal its industrial aspects and often fall for their own propaganda.

Their stance and what is crafted under its auspices have not only theoretical but also definite social implications. But a democratic society demands nothing less than that.

Museums: Managers of Consciousness

This is a really good survey of issues, problems, and questions. Although he did not specifically elaborate on the art world, his article did refer to it in passing. As a natural part of their education, they are conversant with budgeting, investment, and price-setting strategies. It is to be expected that the lack of delusions and aspirations among the new art administrators will have a noticeable impact on the state of cinsciousness industry.

Hans Haacke – Wikiquote

Starting on a large scale towards the end of the s in the United States clnsciousness expanding rapidly ever since, corporate funding has spread during the last five years to Britain and the Continent.

Wednesday, March 3, Ambitious exhibition programs that could not be financed through traditional sources led museums to turn to cnosciousness for support.

Every museum is perforce a political institution, no matter whether it is privately run or maintained and supervised by governmental agencies. Nor are we dealing with a universally accepted body of knowledge or beliefs.

The product of the consciousness industry, however, is not only elusive because of its nans nonsecular nature and its aspects of intangibility. Traditionally, the boards of trustees of U.